Freelance Art Director, Brand and Digital Designer

For this bespoke clothing project, I developed a visual identity that reflects the craftsmanship, precision, and individuality of made-to-measure garments.

The project included the design of a custom logo, created to communicate timeless elegance and artisanal quality. To extend the brand experience beyond the logo, I also designed woven garment labels that are sewn into each tailored piece, adding a subtle yet distinctive signature to every creation.

In addition, I designed premium business cards printed on carefully selected textured paper. The tactile quality of the material was chosen to echo the experience of working with fine fabrics, creating a physical connection between the brand identity and the craftsmanship behind each bespoke garment.

The name “SIYAH” comes from Turkish and translates to “black” — a powerful reference to coffee, often celebrated as “black gold” for its rich character and cultural value around the world. More than just a name, SIYAH represents a commitment to excellence: a daily promise to uphold the highest standards in craftsmanship, quality, and taste. For this Turkish coffee brand, my role was to create a visual identity that captures the bold, intense, and full-bodied experience of a strong coffee. 

Since 2024, I’ve been designing an ongoing essay series for Palomaa Publishing, exploring a wide range of contemporary topics. My role in this project was to create a distinctive cover design with a recognizable typographic identity that ties the series together. I also developed a fresh color-coding system, giving each essay its own character while ensuring a consistent visual language across all upcoming releases this year.

In the Business Builder Academy, Gilles Pascher helps you turn your expertise into a flexible and profitable online coaching business and establish yourself as an expert in your niche. My job was to create social media assets that included branding such as typography and brand colors.

Weleda AG is an international group of companies based in Arlesheim near Basel, Switzerland, that produces anthroposophical medicines and body care products. My job on this case was to create visuals that where built in 3D. These images where used for limited editions on their website and for e-commerce assets.

For the Düsseldorf-based Agency röffen & Co, I was able to create the layout for print and digital, such as the City light campaign, a street car print, animated banner campaign, and promotional material such as bakery paper bags.
Strategy by Ailien Marjanović, Copy by Veronika Funken, Project Management by Robert Zvosec

A book written by Jennifer Klinge telling about new impulses of being a woman, social expectations and your own timing from the age of 30. I was able to give this important topic a cover with color and a modern look.

I had the opportunity to design the book cover for BYE — a thoughtful and emotional publication exploring themes of death, farewell, remembrance, and everything that continues to live on after goodbye.

My goal as a designer was to create a visual identity that reflects both the heaviness and the quiet beauty of the subject matter, translating sensitive emotions into a calm and meaningful cover design. The result is a minimal yet expressive visual approach that invites reflection while capturing the essence of loss, memory, and human connection.

is a Düsseldorf-based Ad Agency founded by Kai Röffen, who asked me to design and develop a logo that catches up the different „&“ to the agency. A client or a coworker, everyone is a „&“ collaborator.
Strategy by Dirk Wilkesmann

A natural hair essence created and founded in Morocco. Together with Jennifer Klinge who created the brand strategy, I was in charge of the logo, the overall look, all designs and content for social media.

is a multi-day international conference that took place in Berlin in 2022. In six plenary sessions, a high-level forum, two symposia and 78 workshops, interdisciplinary and transdisciplinary discussions were held over several days. My work was to develop assets like a packaging, animated Twitter postings, and different promotional materials for these events.

zweimalgut – still great enough to wear it twice. I designed the logo, the store sign, all stationary items, the webpage, and static and animated social media assets.

The logo is based on the initials of the two architects, Hegeler and Wittstock. In a very subtle and minimalistic way, it also shows the outline of the roof of a house. I love the elegant printing of the filigree logo on thick and robust carton paper.
Strategy & Text by Dirk Wilkesmann

A very colorful and fun-to-do web project I did for Kerstin, who brings the story of a brand to life using the right social media channels. The Logo was created way before by Fabian Kalf, the color interpretation was made by me.

is a solution-oriented digitalization combined with many years of expertise in tax consulting. Together with Jennifer Klinge, who created the strategy and all text assets, my job was to make changes to the logo, develop the overall branding, like color and typography, and design the webpage.

Charity Poster Campaign: Since already three years in a row, I am designing the poster campaign for a „Trachten Flohmarkt“ in Munich. It’s a social project for the „Hilfswerk München“. Together with Designer Andreas Gutzeit, who did the arty freehand lettering.