Freelance Art Director, Brand and Digital Designer

In the Business Builder Academy, Gilles Pascher helps you turn your expertise into a flexible and profitable online coaching business and establish yourself as an expert in your niche. My job was to create social media assets that included branding such as typography and brand colors.

Weleda AG is an international group of companies based in Arlesheim near Basel, Switzerland, that produces anthroposophical medicines and body care products. My job on this case was to create visuals that where built in 3D. These images where used for limited editions on their website and for e-commerce assets.

For the Düsseldorf-based Agency röffen & Co, I was able to create the layout for print and digital, such as the City light campaign, a street car print, animated banner campaign, and promotional material such as bakery paper bags.
Strategy by Ailien Marjanović, Copy by Veronika Funken, Project Management by Robert Zvosec

A book written by Jennifer Klinge telling about new impulses of being a woman, social expectations and your own timing from the age of 30. I was able to give this important topic a cover with color and a modern look.

I was able to design the book cover for BYE – a book about death, saying goodbye and talking about all that stays. The book will be published in March 2024

is a Düsseldorf-based Ad Agency founded by Kai Röffen, who asked me to design and develop a logo that catches up the different „&“ to the agency. A client or a coworker, everyone is a „&“ collaborator.
Strategy by Dirk Wilkesmann

A natural hair essence created and founded in Morocco. Together with Jennifer Klinge who created the brand strategy, I was in charge of the logo, the overall look, all designs and content for social media.

is a multi-day international conference that took place in Berlin in 2022. In six plenary sessions, a high-level forum, two symposia and 78 workshops, interdisciplinary and transdisciplinary discussions were held over several days. My work was to develop assets like a packaging, animated Twitter postings, and different promotional materials for these events.

zweimalgut – still great enough to wear it twice. I designed the logo, the store sign, all stationary items, the webpage, and static and animated social media assets.

The logo is based on the initials of the two architects, Hegeler and Wittstock. In a very subtle and minimalistic way, it also shows the outline of the roof of a house. I love the elegant printing of the filigree logo on thick and robust carton paper.
Strategy & Text by Dirk Wilkesmann

A very colorful and fun-to-do web project I did for Kerstin, who brings the story of a brand to life using the right social media channels. The Logo was created way before by Fabian Kalf, the color interpretation was made by me.

is a solution-oriented digitalization combined with many years of expertise in tax consulting. Together with Jennifer Klinge, who created the strategy and all text assets, my job was to make changes to the logo, develop the overall branding, like color and typography, and design the webpage.

Charity Poster Campaign: Since already three years in a row, I am designing the poster campaign for a „Trachten Flohmarkt“ in Munich. It’s a social project for the „Hilfswerk München“. Together with Designer Andreas Gutzeit, who did the arty freehand lettering.

This social marketplace was launched in 2020 with the concept of keeping items in the value cycle for longer, thus increasing the focus on the topic of sustainability. At the same time, every sale should support a non-profit organization. Together with Art Director Andreas Gutzeit we were asked to create the Logo from scratch, including all Icons and Branding such as the Icon Illustrations. Sadly, the marketplace didn’t go live with our concept and also no longer exists.